X-7SEVEN

OUR story

Our story begins when we started our factory back in 2013 in Guangzhou China. We specialized in manufacturing premium-quality OEM headlights. At that time, our customers were other well-known brands, and we strove to serve them with excellence; we had no idea how much our business path would evolve over time.

While our customers were excellent at what they did, one of their weak links lay in their customer service. Seeing the results of poor interaction first hand, we discovered a distinctive gap between current and optimal customer service.

From this realization, we saw an opportunity to fulfill a need: provide best-in-class customer service, thereby increasing the reputation and trustworthiness of the industry. We already had a product of the highest caliber, and we decided to bring that same commitment and dedication to customer service. Excited, we made plans to fill that gap.

A NEW JOURNEY

We quickly realized that we would need a dedicated team of knowledgeable professionals in order to carve ourselves into this new niche, along with a showroom and store to bring our new business model to life. This vision became reality when in 2016 we partnered with one of our best customers (and friends!) in a small auto shop in Anaheim, California. Most importantly, we also found our people – an awesome team to assist our new and under-served (until then) customer base. Excited for the future, we set about changing it.

We started small and grew organically through the years, seeing a steady and exciting growth that told us we were doing something right. We partnered with small businesses like ours, providing high-quality products and superior customer service to go along with them.

That was our mission from the beginning – to help and support our valued customers. It’s not about just selling a product. We aim to provide an experience. We understand the importance of building a relationship with customers, focused on quality and trust – both with our dealers and the end-users as well.

nEXT lEVEL

Our story begins when we started our factory back in 2013 in Guangzhou China. We specialized in manufacturing premium-quality OEM headlights. At that time, our customers were other well-known brands, and we strove to serve them with excellence; we had no idea how much our business path would evolve over time.

While our customers were excellent at what they did, one of their weak links lay in their customer service. Seeing the results of poor interaction first hand, we discovered a distinctive gap between current and optimal customer service.

From this realization, we saw an opportunity to fulfill a need: provide best-in-class customer service, thereby increasing the reputation and trustworthiness of the industry. We already had a product of the highest caliber, and we decided to bring that same commitment and dedication to customer service. Excited, we made plans to fill that gap.

led lIGHTS

fOR bRIGHTER rOADS!

Achieving our dream

Today, we continue to be a company grateful for the success we’ve found. We are fortunate beyond our wildest dreams. The opportunity to produce quality products we believe in, sell to and partner with people we respect and move our growth forward in several different ways has made us very thankful, and even more determined to stay true to our roots.

We value honesty, transparency, and the opportunity to work at the forefront of innovation. We are firm believers that the values and guiding principles that got us this far will continue to carry us forward, and we embrace them whole-heartedly. Today and onward, we will continue to strive to create products that fit our community’s needs and partner with like-minded companies to drive business forward.

Thank you for your trust in us – it’s not something we take lightly, and we can assure you products of the highest quality and customer service of the highest caliber.

We’re excited to see all that lies ahead!